Juma Al Majid Center for Culture and Heritage in Dubai hosted Dr. Anmar Mutawa, a professor at the College of Communication and Media at King Abdulaziz University in the Kingdom of Saudi Arabia, who gave an interactive remote lecture entitled (Soft Culture in Advertising), which was attended by more than 100 participants
The lecture dealt with the concept of culture and its importance, then it touched upon advertising and its development since its beginnings in the media, and the impact of advertisements on societal values and culture, and hidden advertising messages.
